CAROLINA PLUGARU

DIRECT MARKETING OFFICER, LONDON, UK

Aid to the Church in Need UK, February 2022-Present
 

Contributing to direct marketing initiatives at Aid to the Church in Need UK, I actively participate in the design and production of impactful marketing materials, including print campaigns. My role includes copywriting aligned with quarterly marketing strategies, A/B testing for optimization, and creating engaging video content, from scripting to filming and editing. Concurrently, I actively contribute to UI/UX enhancements for the organization's website, collaborating with the development team. I ensure seamless alignment between web and digital strategies and direct marketing efforts, and my responsibilities extend to generating insightful reports for strategic enhancements, on a bi-weekly, monthly, and quarterly basis.

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UI/UX DESIGNER / FREELANCE, LONDON, UK

Suda Pencil, January 2023-May 2023

At Suda Pencil, I led product design from strategy to execution, collaborating closely with stakeholders and developers to ensure alignment with technical feasibility and user-centric principles. Utilizing Figma, I created responsive prototypes and developed task flows for effective communication. I enhanced brand identity, including logo redesign, and prioritized accessibility testing to deliver compelling and accessible designs.

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DIGITAL MARKETING AND E-COMMERCE OFFICER, LONDON, UK

NA Healthcare, March 2020-February 2022
 
As the Digital Marketing and Ecommerce Officer at NA Healthcare, I led the design and implementation of the company website using Shopify, focusing on on-site content optimization. I developed the brand identity, optimized the website's layout, and executed successful email campaigns through Mailchimp. My responsibilities included utilizing Google Analytics to gain insights into user behavior and conversion rates, refining strategies for optimal performance. I also directed and trained a team of interns, ensuring their proficiency in supporting e-commerce operations and research initiatives.

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UI/UX DESIGNER / FREELANCE, LONDON, UK

Dulwich Massage Therapy, May 2021-July 2021

At Dulwich Massage Therapy, my role as a UI/UX Designer involved designing and developing the company website, including the acquisition and configuration of the domain name with Shopify. I set up essential e-commerce features, improved the UX flow for appointment bookings, and designed wireframes for optimal user engagement. My responsibilities also extended to creating digital marketing assets and print materials, including business cards and flyers. I proficiently trained stakeholders on effective website management and maintenance on Shopify.

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DIGITAL MARKETING OFFICER, LONDON, UK

London Persona, November 2019-March 2020
 
As the Digital Marketing Officer at London Persona, I led SEO initiatives, improving search engine rankings and visibility through keyword research, on-page optimization, and engaging social media campaigns. I developed and implemented social media strategies, ensuring consistency and synergy across platforms. My role involved producing videos for distribution on the company's website and various social media platforms, with continuous monitoring and analysis of social media performance for strategic optimization.